PLACE’s training, tech, and revenue share opportunities empower agents to thrive without stress and allows you to scale your business without burning out.

About two years ago, I reached a crossroads in my real estate career. I was managing 60 to 75 transactions annually, primarily on my own with minimal support from a couple of VAs. While I was earning well, I had no time or life outside of work. I began to ask myself: What do I truly want moving forward? That’s when I decided to partner with PLACE.

This partnership has been transformative, and it’s time to clarify what this collaboration offers real estate professionals. It wasn’t just about convenience; it tackled real challenges like burnout, poor work-life balance, and inconsistent health insurance.

As we know, real estate health plans often fall short. However, I qualified for top-tier coverage with PLACE through Blue Cross Blue Shield, and they even subsidize my monthly payment.

PLACE collaborates with over 400 of the nation’s most successful real estate teams. Their guidance is rooted in proven systems and strategies, eliminating guesswork. They provide clear direction on what needs to be done and how to do it effectively.

This is especially valuable for those who, like I once did, have been flying solo and are now ready to scale with support.

"With PLACE, you have a whole team behind you so that you can focus on client interaction, deal-making, and business growth."

My goal is to assist agents who find themselves in the same situation: consistently producing but overwhelmed by administrative tasks, marketing, lead generation, and team management. Imagine the relief of handing off hours spent on social media, advertising, and backend logistics. At PLACE, we offer comprehensive checklists, full-team support, and dedicated resources for listing agents, buyer’s agents, and small teams alike.

Let me walk you through what we offer:

• Marketing and design. We have a full-service in-house design team and access to every marketing tool imaginable. Whether it’s branding, campaigns, or digital assets, we handle it.
• Accounting and financial management. If you already have a team, we take care of payroll, W-2s, ICR agreements, and all financial back-end operations so you can focus on what matters: your clients.
• Lead generation and training. We run proven lead-gen programs and automated campaigns. We offer two launch tracks, one for new agents and one for experienced ones, to ensure everyone gets the training they need to succeed.
• Innovative technology. PLACE owns and maintains a proprietary, user-friendly tech platform that streamlines everything from circle prospecting to transaction management, and it’s entirely free for our agents.
• Revenue share and equity opportunities. Through PLACE and eXp, we have revenue-sharing opportunities, plus stock options in a pre-IPO company. That means potential long-term value as the company grows.
• Health insurance. The health insurance through Blue Cross Blue Shield is top-notch, with the team subsidizing payments for your entire family. For me, having reliable health insurance is a game-changer.
• Exceptional CRM. Our CRM is hands-down the best I’ve ever used. If you're looking for a system that works, we’d love to show you how it transforms your workflow.
• Support staff & team building. Depending on your production level, we’ll even train and fund a showing assistant or part-time VA for you. No more stress about hiring or training support—we handle it.
• Streamlined processes. Over the past year, we've built out automated workflows, checklists, and playbooks so every step of the process—from taking a listing to closing—is efficient and repeatable.
• Team expansion opportunities. I’m licensed in Oklahoma, too, and we’re excited about building a strong local presence there. If you’re interested in growing your reach or starting a team within our team, this is a perfect opportunity.

The backend work wears us down as Realtors. Managing websites, social media, and paperwork takes up hours we could spend nurturing relationships and closing deals. With PLACE, you have a whole team behind you so that you can focus on client interaction, deal-making, and business growth.

If any of this resonates with you, if you're looking for a better quality of life, more freedom, and a more innovative way to scale, I’d love to hear from you. You can reach me directly at (928) 606-6749 or email me at kelly.broaddus@exprealty.com. I'm happy to explain everything we offer and see if this partnership could be the missing piece in your real estate journey.