by Joselyn Uy

July 2021 eXp Icon Agent


Flagstaff, AZ, August 5, 2021 - The list is out for the July 2021 eXp ICON Agent Agent awards, and 181 agents across the US and Canada have been recognized for achieving production goals and demonstrating company culture. Congrats and thanks for all that you do!

eXp Realty, the largest residential real estate brokerage by geography in North America, announced that Kelly Broaddus, along with 181 top-producing agents across the country, has been given the eXp Realty ICON Award for July 2021.  She has achieved $35 million dollars in sales volume with 66 transactions in the first seven months of 2021. Kelly received her first ICON award in August 2018 during her first year of joining eXp Realty.


"I have long said that I would much prefer getting a $16,000 stock award at the end of the year to reward my performance and hard work than a pretty statue to put on my shelf.  This company allows us to be "Agent Owners" and that is unprecedented with RE Brokerages.  I am grateful to eXp for allowing me to literally have 3 different streams of income, this is fantastic!"

-Kelly Broaddus, Broker Associate with eXp Realty Northern Arizona



The eXp Realty ICON Agent Award recognizes agents who achieve exceptional production goals and represent a good cultural fit for the brokerage. The eXp Realty ICON Agent Award provides each qualified ICON with up to $16,000 in publicly traded eXp World Holdings, Inc. common stock upon the achievement of certain production goals within an agent’s anniversary year. The company’s cap is presently set at $16,000. Through the program, ICONs effectively can earn up to their entire cap amount back in the form of stock.

ICON can earn up to $16,000 USD Stock Awards:

  • ★ $8,000 USD by meeting the ICON Status Production Requirements,
  • ★ $4,000 USD by meeting the ICON Status Cultural Requirement and
  • ★ $2,000 USD per event for attending Shareholders and EXPCON events


ICON agent qualification details are:

  1. Demonstrates company culture through giving back by teaching a class, serving on a panel, or serving on a committee
  2. Demonstrates a willingness to promote eXp Realty within their community.
  3. Production requirement: $16,000 paid in company cap plus capped status transactions in the same anniversary year resulting in capped status transaction fees of not less than $5,000, OR
  4. Production requirement: Annual gross commission income of $500,000 or more with a minimum of 10 closed transactions and payment of an “ICON Qualifying Fee” equal to $5,000 less capped transaction fees paid during the same anniversary year.
  5. Approval by the ICON Vetting Committee. - ICON agents,  will be interviewed by a current member of the ICON Vetting Committee in the month of ICON recognition. The goal of the interview is to confirm the candidate operates in alignment with eXp Realty’s core values.

$12,000 in publicly traded eXp World Holdings common stock is awarded and vests after three years, $4,000 is issued with no vesting period.


Kelly Broaddus has been working in the real estate industry for more than 20 years and has extensive experience in buying and selling residential real estate. She leads the Kelly Broaddus Real Estate Advisors Team, a top-producing real estate team based in Flagstaff, AZ offering real estate solutions to home buyers and sellers in Flagstaff, Sedona, Cornville, Williams, and nearby areas. 

eXp Realty provides 24/7 access to collaborative tools, training, and socialization for real estate brokers and agents through its fully-immersive, virtual campus environment. As a public company subsidiary, eXp Realty uniquely offers real estate professionals within its ranks opportunities to earn company stock for production and contributions to overall company growth. eXp Realty is one of the fastest-growing real estate brokerages in the United States with more than 12,000 agents in 49 U.S. states, the District of Columbia and three Canadian provinces.




Kelly's Recognition & Awards