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5 Tips for Attracting Buyers on Virtual Tours During COVID-19

 

Over the last few months, the coronavirus (COVID-19) pandemic has altered the real estate landscape — here in Northern Arizona, across the country, and globally — in unprecedented ways. Although social distancing and stay-at-home mandates may have snagged your home selling plans, there’s still a light at the end of the tunnel. Thanks to technology enabling virtual tours, and other digital experiences, you can still show your home to potential buyers and sell it. But how do you attract buyers through a screen, and from afar? Whether you need to sell your home urgently or have time, let’s explore five home-staging tips during coronavirus to help you effectively show off your home on a virtual tour. 

 

1. Aim for cleanliness
 

Just because you’re selling your house virtually doesn’t mean you can go easy on how well you clean it. As buyers tour your home, make sure they’re not distracted by stained windows, streaked mirrors, and dusty counters, among other no-nos. After the first round of cleaning, look up and around at places you may have missed and address them if you can. Then, you and your agent can arrange a virtual tour company to come to your house to arrange a 360-degree experience.

 

2. Declutter and minimize 

 

You want buyers to picture themselves living in your house, so remove distracting or irrelevant items that don’t add to the appeal. Anything that evokes too much personalization — like photo frames, posters, or other decorative knick-knacks — should go. But this doesn’t mean your house needs to be empty or lifeless. By decluttering and minimizing, you can stage furniture and complementary accents — like pillows, curtains, and rugs — strategically, which can elevate your rooms’ appearance. Ready to give it a try? Here are six home organization ideas that will “spark joy” for you and your property value:

 

Top 6 Home Organization Upgrades that "Spark Joy" for Flagstaff Home Buyers

 

3. Embrace natural light

 

Nothing is more attractive than natural light when creating a camera-ready atmosphere. Whether it’s photo, video, or 3D virtual technology, capturing your house on a beautiful sunny day can make it appear larger and more inviting to buyers. If you still think some parts of a room feel drab after opening the curtains or blinds, feel free to turn on several lamps to create a cozy, yet airy, space. Just try not to rely completely on artificial light when getting ready to stage your house for a virtual tour. You’ll create a better impression if you choose a time of day that offers an abundance of natural light.

 

4. Highlight special features

 

Maybe you have a finished basement in your house that looks like it could be a bedroom. Or maybe you have an inviting porch you’ve gotten countless compliments on over the years. Whatever the case, think about the areas that first stood out to you when you bought your house. Showcase those special features, showing various sides, perspectives, and close-ups, in the virtual tour to pique the interest of buyers.

 

5. Opt for neutral paint

 

Do you have any walls in your house that are bright, dark, or scuffed? Consider repainting them a neutral color like off-white. Just like natural light, a neutral color will do wonders in creating a large, airy environment that buyers can picture themselves living in. This is especially important in a virtual tour, as buyers are not physically present and cannot experience the house fully. If you can create as much openness as possible on camera, your house will come across as more inviting.

 

Staging your home to be camera-ready takes some strategy. Fortunately, these are easy steps you can take to effectively prepare your house to sell on a virtual tour. Use your time quarantined at home as an opportunity to make some small adjustments that go a long way.

 

Ever wondered what your Northern Arizona home is worth? 

 

See your estimated home values

 

It is still a seller’s market for Flagstaff homes for sale under $600,000. We continue to have more demand than we do supply. See our estimated home values

 

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While the stay-at-home order certainly had an effect on the market, the Kelly Broaddus Real Estate Advisors Team is still busy working, listing homes, putting homes under contract, and most importantly....closing homes! If you own Northern Arizona real estate that you're thinking of selling, we would be happy to provide you with a FREE personalized home evaluation. Call Kelly at 888.446.5602 or email kelly.broaddus@exprealty.com.

 

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